Box tops for education rebate program

Like this: Like Loading Related articles. Tags: Box Tops. Next Post Box Tops for Education Inline Feedbacks. The app will automatically identify the eligible items and record the credits to our school account. In the meantime, Box Tops are still out there! We will continue to send them in as long as we can find them!

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On your first visit to AmazonSmile smile. For many young adults and their parents, the words box tops evoke fond memories of cutting out cardboard rectangles and stuffing them into Ziploc bags to carry to school. The Box Tops for Education program, founded in , is a General Mills initiative that allows families to redeem labels from eligible food and household products for cent contributions to their schools.

But the clippings are rapidly becoming symbols of a bygone era, as General Mills announced in that it would be retiring physical Box Tops in favor of an app. Many think of the program as a feel-good way for a company to help families support their schools. But the economics of Box Tops has always involved trade-offs. In exchange for offering the coupons, General Mills gained invaluable access to an impressionable audience: kids.

For more than 20 years, many families and schools were happy to exchange a bit of cardboard for a bit of extra cash, and the program was very successful. Within a couple of weeks of the launch, parents on Facebook were expressing concerns about privacy. Lilly Moeding, a brand-experience manager for Box Tops for Education, told me that school earnings from the program went down by a third in Without the nostalgia of the cardboard cutouts softening the transactional nature of the program, its contradictions have become more visible.

In the Box Tops app, users must scan their receipts within 14 days of purchasing any eligible products. Physical clippings are being phased out of production, though families can still bring in any unexpired ones they find on old packaging. But for many families and teachers, the inefficient ritual was the point: a way to involve kids in a project and participate in a community.

Annie Schiffmann, a digital-marketing professional and the mother of two elementary-school-age daughters in Summit, New Jersey, told me she is bummed that her kids, who do not have phones, can no longer meaningfully participate in the program by clipping and sorting labels.